One of our favorite skateboard shops is Five-O Skate Shop on 17th street out in Idaho Falls, Idaho. Last year the owner started a campaign where my son entered a number that they handed out on business cards into his cell phone. When ever they have a skateboard competition or a good sale or promotion going on they send out mass text messages to the cell phones and we are instantly included. We frequent Five-O because we feel so connected to them. That's not only "hot" but, smart!
Right now Five-O is having a sale for the Holiday Season where all of last years snowboarding clothing is 40% off! Sweet deal! I just picked up a new Volcom Jacket that I love! They also carry a good selection of snowboards and equipment.
Right now Five-O is having a sale for the Holiday Season where all of last years snowboarding clothing is 40% off! Sweet deal! I just picked up a new Volcom Jacket that I love! They also carry a good selection of snowboards and equipment.
There is a huge paradigm shift in advertising that is going high tech and mobile. Vendors can create promotions and ads or coupons that go directly to the those customers that they know with certainty will have a need or strong desire for their product or service. 58 million people in the U.S. viewed an ad on their mobile phones in Feb, 2008 alone! This text messaging not only targets directly those that have a high chance of interest but, it also makes the customer feel valued-like a friend.
The response rate for text advertisement is at about 6% to 8% verses 2% using traditional means. This form of advertising effectively reaches the %1 base that you're after rather than chasing the 99% that won't actually care about it.
The way it works is that a customer sends a text message or enters a number in their cell and that cell phone number is added to a database. A restaurant or bar can make an immediate decision about that nights special or say they want to promote a band that will be playing that night and the advertisement is sent to every one on the database list. A cell phone user can opt out of the system if they wish by sending in a text request .
Web based coupons is another "hot" trend where a customer using a smart phone or computer can look up coupons for whatever product or service and the customer can then download it to his or her cell and present that coupon to the vendor.
Another "hot trend" in text advertising is the QR code. The QR code or Quick Response code created by the Japanese corporation Denso-Wave is a matrix code like the bar code that you're familiar with but, it holds a hundred times more data on 1/10 of the space. A cell phone user can take a picture of the QR code with a picture phone on an advertisement, business card or whatever and the equipped cell phone will interpret the data embedded in that code hyperlinking it for promotions or information. This is pretty "hot" in Japan right now but, hasn't made it's way to the U.S. yet. I'm sure it will eventually.
The response rate for text advertisement is at about 6% to 8% verses 2% using traditional means. This form of advertising effectively reaches the %1 base that you're after rather than chasing the 99% that won't actually care about it.
The way it works is that a customer sends a text message or enters a number in their cell and that cell phone number is added to a database. A restaurant or bar can make an immediate decision about that nights special or say they want to promote a band that will be playing that night and the advertisement is sent to every one on the database list. A cell phone user can opt out of the system if they wish by sending in a text request .
Web based coupons is another "hot" trend where a customer using a smart phone or computer can look up coupons for whatever product or service and the customer can then download it to his or her cell and present that coupon to the vendor.
Another "hot trend" in text advertising is the QR code. The QR code or Quick Response code created by the Japanese corporation Denso-Wave is a matrix code like the bar code that you're familiar with but, it holds a hundred times more data on 1/10 of the space. A cell phone user can take a picture of the QR code with a picture phone on an advertisement, business card or whatever and the equipped cell phone will interpret the data embedded in that code hyperlinking it for promotions or information. This is pretty "hot" in Japan right now but, hasn't made it's way to the U.S. yet. I'm sure it will eventually.
Kip singing to Lafawduh:
"Why do you love me? Why do you need me? Always and forever...we met in a chat room, now our love can fully bloom....sure the world wide web is great but, you make me salivate...I love technology but, not as much as you you see... I still love technology....Always and forever...."
from the movie Napolean Dynomite.
"Why do you love me? Why do you need me? Always and forever...we met in a chat room, now our love can fully bloom....sure the world wide web is great but, you make me salivate...I love technology but, not as much as you you see... I still love technology....Always and forever...."
from the movie Napolean Dynomite.
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